The newest Indian soap opera Pardes Mein Hai Mera Dil, that launched on Star Plus on 7 November, is the latest popular success in Indian TV. Also TV series in the style of Bollywood have increased in popularity. The unfamiliar rhythms and sounds, as well as the unique dresses and the special dance moves have brought the Indian film industry lots of foreign fans over the last decades. Furthermore India is regarded as mysterious and miscellaneous place and arouses curiosity, especially in Europe. The audience can plunge into a different culture for some time, broaden their horizon and totally forget about their everyday life. The special exotic atmosphere fascinates and reminds of a beautiful vacation. Mixed with catchy songs, entertaining dance and bright colored costumes, Bollywood films also enjoy great popularity in the Western world. Popular themes are family issues, a tricky love affair and exciting battles. The typical Bollywood film takes three hours and contains a lot of action, comedy, drama and romance. By now India produces even more than a thousand films per year and therefore is the leader of the worldwide industry. It came into existence in the 1970s and at first only covered the products of the Hindi film industry because of their commercial character. The term Bollywood is a mixture of Hollywood and Bombay (now: Mumbai), as that is the city where Indian cinema was introduced in 1913.
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